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Single Account. The ideal entry-level account for individual users. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users. According to the latest DAU data, million people around the world are actively using Instagram daily. In October within two months , they had million users interacting with their new stories function daily.
Parent company Facebook loves to flex on significant growth milestones publically. Eight months after launch, it was made public that Instagram stories overtook the million daily active users of rival Snapchat. However, between September and June , the company had a massive million increase in new user growth. From to , the user growth rate reverted to a steadier 6.
As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US. Some developing countries have HUGE populations but low smartphone adoption rates. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come:.
As you can see below, an estimated Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. In , the current number of fake bot accounts on Instagram was 95 million, which means 9. Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers.
Parent company Facebook is excellent at taking down fake accounts on its own platform. Hopefully, the Instagram stats above can help you master the platform this year. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Looking for Instagram statistics to guide your strategy in ? The sheer number of app downloads signals the importance of mobile optimization for your Instagram marketing strategy.
Instagram content statistics The Instagram algorithm has tripped up marketers in the past and that trend looks to continue in Key takeaways Stories, Carousels and short-form video should remain central to your content strategy.
With fierce competition and so much content floating around, even the smallest aspects of optimization think: timing, captions, bio count. As engagement rates dip, brands should consider supplementing their content with Instagram ads. Instagram advertising statistics Piggybacking on the Instagram stats above, social ads are becoming more and more popular.
With new ad types rolling out every year, brands have more freedom than ever when it comes to their campaigns signaling both challenges and opportunities. The terms specify that users should be at least 13 years old and should not post partially nude or sexually suggestive photos but do not prohibit the portrayal of violence, swear words, or drugs. People must enter their birth date to use the platform.
Though it's easy to lie, the platform says it will use artificial intelligence to determine if the birth date is authentic. Users can flag photos for review, but mature content still appears in some photos and in the comment sections. Teens signing up with a birth date indicating that they're under 16 will have private accounts by default, and those with public accounts will get a notification about the benefits of having a private account and how to switch.
Photos shared in Instagram are public and may have location information unless privacy settings are adjusted. Also, it's possible to save other users' photos. In the app's Direct section, users can send private messages directly to other users, and a green status dot shows your friends you're active in the app which could show people that you're active but not answering their messages unless you turn it off in settings.
Vanish Mode lets friends send messages that disappear after users leave the chat. In a section called Instagram Video, users can subscribe to other people's video collections called channels like YouTube. Tinder users can access other Tinder users' Instagram feeds directly from within the Tinder app, even on private Instagram feeds, if Tinder integration is enabled.
As of , users can livestream video, and video streams and selected private photos will disappear, Snapchat -style. If they want to send an audio message, users can hold down the microphone button and record a minute-long message to send. And, as of , users can use the Reels feature to create TikTok -style short videos with visual effects and clips from popular music that they can share in their Instagram Stories or in their main feed.
Users can remove followers, turn off comments, mute followers, and like others' comments. They can also choose not to see likes on posts. If users want to poll their friends, they can attach a sticker to an image to get votes. Teens will see lots of product placement and marketing, and they can make purchases directly from buy links in the app and from the Shop section.
The Your Activity feature shows how much time you've spent using the app, lets you set a time limit for yourself and get a reminder, and gives access to your notification settings. Parents can learn more about Instagram and see conversation starters around its use in their parents' guide. Read the app's privacy policy to find out about the types of information collected and shared. Under the CCPA law you have the right to protect your personal information.
Make a Do Not Sell request to Instagram. Add your rating See all parent reviews. Add your rating See all kid reviews. Users who create logins also can share their own photos and videos, which can be seconds long or as long as 60 minutes. They can also livestream video, which will disappear after the stream ends, or share private photos that will disappear.
If you create a collection of videos, you can have a channel that other users can subscribe to on a feature called Instagram Video. After taking or choosing a photo, you can modify the lighting, contrast, and color with preset effects, which usually make the photo look high-quality and interesting. You also can add a border or blur effects, and change brightness.
Add a caption, share the photo on Instagram, and, if desired, share it via email or other social networks. Photos and videos are public by default, but you can choose to make your posts private in settings, as well as choose to share photos and videos with 15 or fewer friends via Instagram Direct. People can also save other users' photos. Similar to Snapchat , Instagram offers "Stories," where users can post a series of photos or videos strung together; these last only 24 hours.
Like TikTok , Instagram also offers "Reels," where users can create second videos with music, filters, and visual effects. Users can remove followers, turn off comments, and like others' comments. The term "Finsta" applies to accounts that kids use under made-up names, where they share content they want to share only with certain people. Finsta accounts are also used to post racier content and bully people.
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